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NYC Saint Patrick’s Day Parade Seen by Millions Worldwide
TV Viewers, Social Media Makes 2016 Parade Most Widely Viewed March Ever
The 255th annual St. Patrick’s Day Parade was the most successful ever, marching briskly into the 21st Century with millions of people following it on social media, reading about it or watching it on TV around the world, St. Patrick’s Day Parade Board Chairman John Lahey announced today.
With more than 1 million views on the official Facebook page , the New York City St. Patrick’s Day Parade is one of the world’s largest celebrations of Irish culture and values.
In addition to Facebook – which had 10 times higher views than last year – there were 165,000 visits to the official website of the New York City St. Patrick’s Day Parade, with continuous updates from the parade on March 17. There also were 4 million Snapchats, 241,000 Twitter impressions, extensive activity on Periscope and other social media platforms.
An estimated 200,000 people marched up Fifth Avenue on St. Patrick’s Day, continuing New York City’s tradition of hosting the largest celebration of St. Patrick and of Irish values and culture in the world. More than 1 million people lined Fifth Avenue to watch the parade on March 17.
WNBC-TV 4 reports 379,000 viewers watched the live parade broadcast from 11 a.m. to 3 p.m. and for the first time ever, millions of viewers in Ireland and the United Kingdom were able to watch the parade live on IRISH TV.
Besides the live four-hour broadcast, millions of readers and viewers read, heard or saw media accounts of the historic parade, featuring Sen. George Mitchell, the author of the historic Northern Ireland Peace Accord, as Grand Marshal.
Lahey said “St. Patrick, our patron saint and someone who knew the importance of spreading the message, would be proud of our dedicated volunteers and the work they did updating our social media platforms.”
The parade’s volunteers included social media professionals Thomas Heaney, Virginia Byrne, Ken Kraetzer, David Altman, Bridget O’Brien and Scott Prestopino.
Lahey also thanked the hundreds of volunteers who spent hundreds of hours planning for the parade and making sure it went off so smoothly, the dedicated members of the Parade Board of Directors, and in particular the chief operating officers Frank McGreal and Hilary Beirne.
About St. Patrick’s Day Parade
The New York City St. Patrick’s Day Parade began in 1762 and marches up Fifth Avenue every year on March 17th in honor of St. Patrick, the Patron Saint of Ireland and of the Archdiocese of New York.