Advertise with the NYC Saint Patrick’s Day Parade

The New York City Saint Patrick’s Day Parade® is the oldest and largest St. Patrick’s Day Parade in the world. Our parade has been a New York City tradition for over 255 years. We have a strong connection with the global Irish community. If you would like to advertise with us, contact us to find out how we can work together.

Parade Day Facts:

  • 200,000+  marchers
  • 1 million to 2 million people in attendance along Fifth Avenue
  • Television and online audience of 6 to 8 million
  • Groups representing all 32 Irish counties from the Republic of Ireland and Norther Ireland march.
  • Global audience
  • International: Collectively, the group of marchers come from  5 countries.

Where do ads appear?

Live on TV and Online

The first three hours of the NYC Saint Patrick’s Day Parade are broadcast live on WNBC’s channel 4 and

The official NYC Saint Patrick’s Day Parade Program

The parade program contains the line of march detailing which groups begin marching and when.

The Grand Marshal Installation Reception Journal

The Grand Marshal Installation Reception is a social event for guests to meet and celebrate the installation of the Grand Marshal and Aides to the Grand Marshal. The Reception Journal is an event publication that provides attendees and friends of the parade the opportunity to express their support for the Grand Marshal, Aides and the Parade in general.